New approach to college recruitingJanuary 19, 2010
This is perhaps the strangest, silliest, most absurd and most brilliant ideas in the recent history of college recruiting. I read about it today, and had to share it.
It seems that Yale University is taking a more theatrical approach to attracting future graduates. Andrew Johnson, an ’06 alum who now works in the Admissions Office, wanted to shake things up by creating a musical recruitment video. Check it out below.
Is that not ridiculous? While I don’t think a classy place like Yale needs to use such gimmicks, you certainly can’t blame them for putting this out there. It’s definitely going to get people’s attention. Yes, it’s cheesy, but it’s almost nice to see what some people may view as a stuffy Ivy League school letting it’s hair down a bit.
What do you think of this video? Do you think it was below the Yale standard, or was it a fresh idea from an established institution?