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New approach to college recruiting

January 19, 2010

This is perhaps the strangest, silliest, most absurd and most brilliant ideas in the recent history of college recruiting. I read about it today, and had to share it.

It seems that Yale University is taking a more theatrical approach to attracting future graduates. Andrew Johnson, an ’06 alum who now works in the Admissions Office, wanted to shake things up by creating a musical recruitment video. Check it out below.

Is that not ridiculous? While I don’t think a classy place like Yale needs to use such gimmicks, you certainly can’t blame them for putting this out there. It’s definitely going to get people’s attention. Yes, it’s cheesy, but it’s almost nice to see what some people may view as a stuffy Ivy League school letting it’s hair down a bit.

What do you think of this video? Do you think it was below the Yale standard, or was it a fresh idea from an established institution?

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One comment

  1. While the video is entertaining, and very well done, it doesn’t strike me as “Yale.” I think it sort of makes a joke of the institution. Yale IS better than Quinnipiac and 99 percent of the institutions in this country, and by crafting something like this it makes it more like any other cheesy college. This reminds me of the Church’s decision to change the idea of where God is. Prior to Vatican II, he was considered far away. When they brought him closer to humanity, attendance nose-dived. While I don’t anticipate the same happening at Yale, I don’t think it will help them.



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